All products - BIG SALE DAY

Pump to suit all Pure 1L Variants.

Pure Artisan demi permanent colour creams are created for the artist within us all. Infused with Pure’s 100% Organic Certified Complex and shea butter. The unique Artisan colour creams create bold to subdued reflects with endless customisable creative results. Artisan colour creams have long lasting colour performance and conditioning benefits.

0: used when toning lightened hair to reduce risk of breaking base OR to achieve soft tonal reflects. Recommended to be used with instant tones. 1: can be used for toning lightened hair and creating soft tones on natural hair. Recommended for colour balancing. 2: can be used for grey...

0: used when toning lightened hair to reduce risk of breaking base OR to achieve soft tonal reflects. Recommended to be used with instant tones. 1: can be used for toning lightened hair and creating soft tones on natural hair. Recommended for colour balancing. 2: can be used for grey...

0: used when toning lightened hair to reduce risk of breaking base OR to achieve soft tonal reflects.  Recommended to be used with instant tones. 1: can be used for toning lightened hair and creating soft tones on natural hair. Recommended for colour balancing. 2: can be used for grey coverage (up...

BENEFITS Organic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair / Enriched with selective treatment oils to illuminate coloured hair and help fight colour ageing / Prolongs colour and preserves radiance.   DESCRIPTION PURE COLOUR ANGEL CONDITIONER with exclusive ‘pure complex’TM (certified 100% organic...

Gentle Crème paste lightener for high performance results. Formulated with illipe butter for protection and hydration.

10Vol: for deposit and tone, for grey coverage on 70%-100% grey hair. 20Vol: grey coverage, lightens between 1-2 levels 30Vol: lightens between 2-3 levels 40Vol: lightens between 3-4 levels

10Vol: for deposit and tone, for grey coverage on 70%-100% grey hair. 20Vol: grey coverage, lightens between 1-2 levels 30Vol: lightens between 2-3 levels 40Vol: lightens between 3-4 levels

10Vol: for deposit and tone, for grey coverage on 70%-100% grey hair. 20Vol: grey coverage, lightens between 1-2 levels 30Vol: lightens between 2-3 levels 40Vol: lightens between 3-4 levels

10Vol: for deposit and tone, for grey coverage on 70%-100% grey hair. 20Vol: grey coverage, lightens between 1-2 levels 30Vol: lightens between 2-3 levels 40Vol: lightens between 3-4 levels

Demi permanent ammonia free colour.  PPD Free, enriched with shea butter.

The Pure Evoke Instant Tones range is designed to refresh and enhance hair colour with beautiful tonal results. Ideal for maintaining salon-fresh colour, these toning products help refine the hair’s appearance and keep colour looking vibrant between salon visits. Designed to enhance and refresh hair colour Helps achieve beautiful tonal...

PURE EVOLVE PERMANENT COLOUR is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results. EVOLVE is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% certified organic extracts) to provide triple guard protection against the causes of colour fade. PURE...

Protecting Bond Multiplier • 9 Levels of fast-acting lift, Pure Evolve Plex Lightening Powder with bond multiplier protects the hair structure as it lightens for the entire development• No yellow, blue bleach suitable for all hair types• Pure Evolve Plex is a protecting bond multiplier shielding and repairing the inner structure...

Lift & Deposit Colour PPD Free Intense range of fashion shades Applied  over coloured of natural hair Provides long lasting colour results in one step colouring process. • Easy to use • Fast development time • Six rich vibrant shades • 2 steps in one process (off scalp) • Lightening...

BENEFITS Organic Melon Oil, Shea Butter and Argan Oil rejuvenate dull, yellow looking blondes caused by natural elements, swimming, UV, chemical treatments or frequent heat styling / Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair / Blue Cypress blue/violet pigments are deposited on the hair shaft...

BENEFITS Lightweight thermal protection / Protects the hair fibre against heat styling tools / Dry invisible formulation provides a smooth barrier between hair and hot styling tools / Humidity resistant / Smooths and shines.   DESCRIPTION PURE GUARDIAN ANGEL lightweight thermal protection mist protects the hair fibre from the heat...

Replenish every strand to restore strength and softness from within. This adaptive conditioner uses ultra-fine layers that glide through the hair fibre to deliver hydration and targeted repair where it’s needed most.  Each use detangles and smooths the hair, leaving it touchably soft with lasting shine and resilience.

Replenish every strand to restore strength and softness from within. This adaptive conditioner uses ultra-fine layers that glide through the hair fibre to deliver hydration and targeted repair where it’s needed most.  Each use detangles and smooths the hair, leaving it touchably soft with lasting shine and resilience.