Pure

Pump to suit all Pure 1L Variants.

Pure Artisan demi permanent colour creams are created for the artist within us all. Infused with Pure’s 100% Organic Certified Complex and shea butter. The unique Artisan colour creams create bold to subdued reflects with endless customisable creative results. Artisan colour creams have long lasting colour performance and conditioning benefits.

0: used when toning lightened hair to reduce risk of breaking base OR to achieve soft tonal reflects. Recommended to be used with instant tones. 1: can be used for toning lightened hair and creating soft tones on natural hair. Recommended for colour balancing. 2: can be used for grey...

0: used when toning lightened hair to reduce risk of breaking base OR to achieve soft tonal reflects. Recommended to be used with instant tones. 1: can be used for toning lightened hair and creating soft tones on natural hair. Recommended for colour balancing. 2: can be used for grey...

0: used when toning lightened hair to reduce risk of breaking base OR to achieve soft tonal reflects.  Recommended to be used with instant tones. 1: can be used for toning lightened hair and creating soft tones on natural hair. Recommended for colour balancing. 2: can be used for grey coverage (up...

BENEFITS Organic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair / Enriched with selective treatment oils to illuminate coloured hair and help fight colour ageing / Prolongs colour and preserves radiance.   DESCRIPTION PURE COLOUR ANGEL CONDITIONER with exclusive ‘pure complex’TM (certified 100% organic...

BENEFITS Organic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair / Enriched with selective treatment oils to illuminate coloured hair and help fight colour ageing / Prolongs colour and preserves radiance.   DESCRIPTION PURE COLOUR ANGEL CONDITIONER with exclusive ‘pure complex’TM (certified 100% organic...

PURE COLOUR ANGEL SHAMPOO is a nourishing, anti-fade shampoo with exclusive ‘Pure Complex’ (certified 100% organic extracts) gently cleanses all colour treated hair types. BENEFITS: Organic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair. Enriched with selective treatment oils to illuminate coloured hair and...

BENEFITS Organic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair / Enriched with selective treatment oils to illuminate coloured hair and help fight colour ageing / Prolongs colour and preserves radiance.   DESCRIPTION PURE COLOUR ANGEL SHAMPOO nourishing, anti-fade shampoo with exclusive ‘pure complex’TM...

Gentle Crème paste lightener for high performance results. Formulated with illipe butter for protection and hydration.

10Vol: for deposit and tone, for grey coverage on 70%-100% grey hair. 20Vol: grey coverage, lightens between 1-2 levels 30Vol: lightens between 2-3 levels 40Vol: lightens between 3-4 levels

10Vol: for deposit and tone, for grey coverage on 70%-100% grey hair. 20Vol: grey coverage, lightens between 1-2 levels 30Vol: lightens between 2-3 levels 40Vol: lightens between 3-4 levels

10Vol: for deposit and tone, for grey coverage on 70%-100% grey hair. 20Vol: grey coverage, lightens between 1-2 levels 30Vol: lightens between 2-3 levels 40Vol: lightens between 3-4 levels

10Vol: for deposit and tone, for grey coverage on 70%-100% grey hair. 20Vol: grey coverage, lightens between 1-2 levels 30Vol: lightens between 2-3 levels 40Vol: lightens between 3-4 levels

BENEFITS Define shape and eliminate frizz for beautiful touchable natural looking curls / UV, thermal and humidity defence protects against overexposure to sun, swimming, chemical treatments and heat styling / Exclusive ‘Pure Organic Complex’™ (100% organic extracts) reduces environmental damage to hair and scalp / Curl enhancing foam / Leave-in...

Demi permanent ammonia free colour.  PPD Free, enriched with shea butter.

The Pure Evoke Instant Tones range is designed to refresh and enhance hair colour with beautiful tonal results. Ideal for maintaining salon-fresh colour, these toning products help refine the hair’s appearance and keep colour looking vibrant between salon visits. Designed to enhance and refresh hair colour Helps achieve beautiful tonal...

PURE EVOLVE PERMANENT COLOUR is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results. EVOLVE is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% certified organic extracts) to provide triple guard protection against the causes of colour fade. PURE...

Protecting Bond Multiplier • 9 Levels of fast-acting lift, Pure Evolve Plex Lightening Powder with bond multiplier protects the hair structure as it lightens for the entire development• No yellow, blue bleach suitable for all hair types• Pure Evolve Plex is a protecting bond multiplier shielding and repairing the inner structure...

Lift & Deposit Colour PPD Free Intense range of fashion shades Applied  over coloured of natural hair Provides long lasting colour results in one step colouring process. • Easy to use • Fast development time • Six rich vibrant shades • 2 steps in one process (off scalp) • Lightening...