Pure

PURE EVOLVE PERMANENT COLOUR is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results. EVOLVE is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% certified organic extracts) to provide triple guard protection against the causes of colour fade. PURE...

Demi permanent ammonia free colour.  PPD Free, enriched with shea butter.

0: used when toning lightened hair to reduce risk of breaking base OR to achieve soft tonal reflects. Recommended to be used with instant tones. 1: can be used for toning lightened hair and creating soft tones on natural hair. Recommended for colour balancing. 2: can be used for grey...

10Vol: for deposit and tone, for grey coverage on 70%-100% grey hair. 20Vol: grey coverage, lightens between 1-2 levels 30Vol: lightens between 2-3 levels 40Vol: lightens between 3-4 levels

10Vol: for deposit and tone, for grey coverage on 70%-100% grey hair. 20Vol: grey coverage, lightens between 1-2 levels 30Vol: lightens between 2-3 levels 40Vol: lightens between 3-4 levels

0: used when toning lightened hair to reduce risk of breaking base OR to achieve soft tonal reflects. Recommended to be used with instant tones. 1: can be used for toning lightened hair and creating soft tones on natural hair. Recommended for colour balancing. 2: can be used for grey...

10Vol: for deposit and tone, for grey coverage on 70%-100% grey hair. 20Vol: grey coverage, lightens between 1-2 levels 30Vol: lightens between 2-3 levels 40Vol: lightens between 3-4 levels

10Vol: for deposit and tone, for grey coverage on 70%-100% grey hair. 20Vol: grey coverage, lightens between 1-2 levels 30Vol: lightens between 2-3 levels 40Vol: lightens between 3-4 levels

BENEFITS Lightweight thermal protection / Protects the hair fibre against heat styling tools / Dry invisible formulation provides a smooth barrier between hair and hot styling tools / Humidity resistant / Smooths and shines.   DESCRIPTION PURE GUARDIAN ANGEL lightweight thermal protection mist protects the hair fibre from the heat...

BENEFITS Rapid blow dry tonic to extend style life / Protects against UVA, UVB and UV damage from the sun / Blow dry styling primer cuts blow dry time leaving hair perfectly primed for styling.   DESCRIPTION PURE STYLING PRIMER is a protective base coat for prepping hair before styling...

BENEFITS Organic Melon Oil, Shea Butter and Argan Oil rejuvenate dull, yellow looking blondes caused by natural elements, swimming, UV, chemical treatments or frequent heat styling / Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair / Blue Cypress blue/violet pigments are deposited on the hair shaft...

PURE PRECIOUS CONDITIONER with exclusive ‘Pure Complex’ (certified 100% organic extracts) repairs, strengthens and shines all fragile, dry or weak hair types. BENEFITS: Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular chemical treatments or frequent heat styling. Enriched with selective treatment...

BENEFITS Organic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair come alive. High in beta-carotene for shiny, thick hair and healthy scalp / Buriti Oil is high in Omega 6 which acts as a natural silicone replacement promoting intense hair nutrition, softness and shine / Sunflower Oil is...

BENEFITS Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion / Organic actives help revive hair that is fragile and weak from chemical services; hair feels soft and smooth without being weighed down / Natural anti-ageing actives help protect against free radicals...

BENEFITS Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion / Organic actives help revive hair that is fragile and weak from chemical services; hair feels soft and smooth without being weighed down / Natural anti-ageing actives help protect against free radicals...

0: used when toning lightened hair to reduce risk of breaking base OR to achieve soft tonal reflects.  Recommended to be used with instant tones. 1: can be used for toning lightened hair and creating soft tones on natural hair. Recommended for colour balancing. 2: can be used for grey coverage (up...

​BENEFITS Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular chemical treatments or frequent heat styling / Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair / Repair damage from chemicals, colour and heat.   DESCRIPTION PURE PRECIOUS CONDITIONER...

PURE MIRACLE RENEW is an anti-ageing, rejuvenating shampoo with a blend of essential amino acids and exclusive ‘Pure Complex’ (certified 100% organic extracts). Restores youthful body and bounce into ageing hair. BENEFITS: Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion. Organic...

PURE MIRACLE RENEW is an anti-ageing, rejuvenating conditioner with a blend of essential amino acids and exclusive ‘Pure Complex’ (certified 100% organic extracts). Antioxidant-rich blend helps restore elasticity and shine to ageing hair. BENEFITS: Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water...

BENEFITS Define shape and eliminate frizz for beautiful touchable natural looking curls / UV, thermal and humidity defence protects against overexposure to sun, swimming, chemical treatments and heat styling / Exclusive ‘Pure Organic Complex’™ (100% organic extracts) reduces environmental damage to hair and scalp / Curl enhancing foam / Leave-in...