Pure

BENEFITS Organic Melon Oil, Shea Butter and Argan Oil rejuvenate dull, yellow looking blondes caused by natural elements, swimming, UV, chemical treatments or frequent heat styling / Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair / Blue Cypress blue/violet pigments are deposited on the hair shaft...

BENEFITS Organic Melon Oil, Shea Butter and Argan Oil rejuvenate dull, yellow looking blondes caused by natural elements, swimming, UV, chemical treatments or frequent heat styling / Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair / Blue Cypress blue/violet pigments are deposited on the hair shaft...

PURE PRECIOUS is a nurturing shampoo with exclusive ‘Pure Complex’ (certified 100% organic extracts) gently cleanses repairs, nourishes all fragile dry or weak hair types. BENEFITS: Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular chemical treatments or frequent heat styling. Enriched...

BENEFITS Organic Shea Butter, Argan Oil and Marula Oil restore moisture loss caused by natural elements, regular chemical treatments or frequent heat styling / Enriched with selective treatment oils to rejuvenate and restore healthy moisture balance to hair and scalp / Infuse strands with essential hydration and moisture delivering seriously...

BENEFITS Organic Melon Oil, Shea Butter and Argan Oil rejuvenate dull, yellow looking blondes caused by natural elements, swimming, UV, chemical treatments or frequent heat styling / Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair / Blue Cypress blue/violet pigments are deposited on the hair shaft...

BENEFITS Organic Shea Butter, Argan Oil and Marula Oil restore moisture loss caused by natural elements, regular chemical treatments or frequent heat styling / Enriched with selective treatment oils to rejuvenate and restore healthy moisture balance to hair and scalp / Infuse strands with essential hydration and moisture delivering seriously...

PURE GODDESS CONDITIONER with exclusive ‘Pure Complex’ (certified 100% organic extracts) hydrates, restores moisture and manageability to dry, frizzy, unruly hair. BENEFITS: Organic Shea Butter, Argan Oil and Marula Oil restore moisture loss caused by natural elements, regular chemical treatments or frequent heat styling. Enriched with selective treatment oils to...

PURE GODDESS is a moisture rich shampoo with exclusive ‘Pure Complex’ (certified 100% organic extracts) gently cleanses and hydrates all dry, frizzy, unruly hair types. BENEFITS: Organic Shea Butter, Argan Oil and Marula Oil restore moisture loss caused by natural elements, regular chemical treatments or frequent heat styling. Enriched with...

BENEFITS Organic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair / Enriched with selective treatment oils to illuminate coloured hair and help fight colour ageing / Prolongs colour and preserves radiance.   DESCRIPTION PURE COLOUR ANGEL CONDITIONER with exclusive ‘pure complex’TM (certified 100% organic...

BENEFITS Organic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair / Enriched with selective treatment oils to illuminate coloured hair and help fight colour ageing / Prolongs colour and preserves radiance.   DESCRIPTION PURE COLOUR ANGEL SHAMPOO nourishing, anti-fade shampoo with exclusive ‘pure complex’TM...

PURE MIRACLE RENEW MASK with shea butter, almond oil & mongongo oil combined with pure complex (100% organic extracts) to restore ageing hair. BENEFITS: Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion. Organic actives help revive hair that is fragile and...

Nourish, strengthen and restore with the Pure Precious Trio. Pure Precious Shampoo 300ml: Gently cleanses while helping nourish and care for dry, fragile hair. Pure Precious Conditioner 300ml: Helps condition, smooth and strengthen hair for improved softness and manageability. Pure Sacred Argan Mask 250ml: Deeply nourishes and conditions while helping...

Protecting Bond Multiplier • 9 Levels of fast-acting lift, Pure Evolve Plex Lightening Powder with bond multiplier protects the hair structure as it lightens for the entire development• No yellow, blue bleach suitable for all hair types• Pure Evolve Plex is a protecting bond multiplier shielding and repairing the inner structure...

BENEFITS Organic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair come alive. High in beta-carotene for shiny, thick hair and healthy scalp / Buriti Oil is high in Omega 6 which acts as a natural silicone replacement promoting intense hair nutrition, softness and shine / Sunflower Oil is...

PURE UP.LIFT VOLUME SHAMPOO gently cleanses hair adding weightless volume to fine or flat hair. Exclusive ‘Pure Complex’ (certified 100% organic extracts) and Buriti Oil up-lifting volume, adding fullness and shine. BENEFITS: Organic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair come alive. High in beta-carotene for shiny,...

BENEFITS Prevents damage and repairs hair integrity from salon processes, adds shine and lustre to hair / Leaves hair feeling smoother, softer to touch, more resilient and manageable / Rebuilds chemically damaged hair improving hair colour intensity and protection against fade / Protects hair against UV, thermal and humidity.  ...

BENEFITS Beautiful blend of science with nature. ‘Bond Cure’ plus organic complex blend together to create a luxurious restructuring shampoo / Organic Ginger Oil, Rosemary Oil and Açai Oil has amazing antioxidant benefits to soothe and repair damaged hair / Protects hair against UV, thermal and humidity / Repairs split...

BENEFITS Prevents damage and repairs hair integrity from salon processes, adds shine and lustre to hair / Leaves hair feeling smoother, softer to touch, more resilient and manageable / Rebuilds chemically damaged hair improving hair colour intensity and protection against fade / Protects hair against UV, thermal and humidity.  ...

PURE FUSION COMPLEX shampoo with bond building technology and exclusive ‘Pure Complex’ (certified 100% organic extracts) protects, strengthens and repairs damaged hair from chemical salon processes. BENEFITS: Beautiful blend of science with nature. ‘Bond Cure’ plus organic complex blend together to create a luxurious restructuring shampoo. Organic Ginger Oil, Rosemary...

Pure Artisan demi permanent colour creams are created for the artist within us all. Infused with Pure’s 100% Organic Certified Complex and shea butter. The unique Artisan colour creams create bold to subdued reflects with endless customisable creative results. Artisan colour creams have long lasting colour performance and conditioning benefits.