Pure

PURE HALO SPRAY is a dry, lightweight and non-greasy formula that delivers texture, definition and movement. This thermal defense hair spray mist can be layered, styled and reworked to perfection. Features: Body building volume and texture that can be layered, styled and reworked to perfection. Invisible lightweight finishing /working spray...

BENEFITS Slips through the hair creating the perfect tousled look that is re-mouldable. Create form and shape with increased definition and texture giving hair a fuller appearance.   DESCRIPTION Pure Forming Paste is perfect for creating massive texture and movement in all hairstyles to last all day. Delivers firm, flexible...

PURE OOMPH WAX SPRAY adds control and texture in all hair types. Wax dry formula for a casual matt finish. Features: Wax dry formula provides control with dishevelled volume for a casual matt finish. High performance finishing spray. Thermal defence protects against chemical treatments and heat styling.

BENEFITS A versatile spreadable sculpting serum that gives hair more body and shine. Controls frizz while providing a natural looking style / UV, thermal and humidity defence protects against overexposure to sun, swimming, chemical treatments and heat styling / Styling bodifying agents provide long-lasting memory and texture.   DESCRIPTION PURE...

BENEFITS Delivers lasting curl perfection, turning frizz into soft smooth curls / Protects against frizz caused by humidity, sun, thermal styling and chemical treatments / Moisturises, shines and seals / Controlled luscious curl control.   DESCRIPTION PURE SENSUAL CURLS is a powerful anti-frizz curl defining cream that delivers lasting curl...

BENEFITS Instant lightweight nourishment / Designed to revitalise coloured, dry delicate hair / Enriched with nutrient-rich amino acids and porosity balancing extracts to nourish and protect hair / Infused with exclusive ‘pure complex’TM (certified 100% organic extracts) / Enriched with selective treatment oils to revive, protect and shine.   DESCRIPTION...

BENEFITS Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion / Organic actives help revive hair that is fragile and weak from chemical services; hair feels soft and smooth without being weighed down / Natural anti-ageing actives help protect against free radicals...

BENEFITS Enriched with selective treatment oils to soften and smooth hair texture while improving hair colour intensity for stronger, healthier hair /Instant reconstructant leave in treatment to protect and repair all damaged/coloured hair types / Hair is instantly detangled softened and frizz free / Protects hair against UV, thermal and...

BENEFITS Unique organic Goji Berry Oil, Amino Acids, powerful antioxidants and beta-carotene restore and protect against colour fade and repair damage caused by heat, sun and chemical treatments.   DESCRIPTION PURE PRECIOUS ENDS with goji berry oil helps to seal ends, locks in colour and protects against styling and UV...

BENEFITS Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular chemical treatments or frequent heat styling / Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair / Repair damage from chemicals, colour and heat.   DESCRIPTION PURE PRECIOUS nurturing...

PURE COLOUR ANGEL SHAMPOO is a nourishing, anti-fade shampoo with exclusive ‘Pure Complex’ (certified 100% organic extracts) gently cleanses all colour treated hair types. BENEFITS: Organic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair. Enriched with selective treatment oils to illuminate coloured hair and...

PURE SACRED MASK with miracle healing powers of Argan Oil and Shea Butter combined with pure complex (100% organic extracts) help to repair, soften and shine all types of fragile, lifeless hair. BENEFITS: Organic Shea Butter, Argan Oil and Marula Oil restore moisture, soften and strengthen all hair types. Enriched...

BENEFITS Organic Shea Butter, Argan Oil and Marula Oil restore moisture, soften and strengthen all hair types / Enriched with selective treatment oils to enhance smooth, silky, healthier hair / Saturates hair with intensive moisture and seals it in, softens and deeply conditions.   DESCRIPTION PURE SACRED MASK with miracle...

Gentle Crème paste lightener for high performance results. Formulated with illipe butter for protection and hydration.

BENEFITS Organic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair / Enriched with selective treatment oils to illuminate coloured hair and help fight colour ageing / Prolongs colour and preserves radiance.   DESCRIPTION PURE COLOUR ANGEL CONDITIONER with exclusive ‘pure complex’TM (certified 100% organic...

BENEFITS Creates anti-gravity all-over bodifying fullness in all hair types / Protects against UVA, UVB and UV damage from the sun / Lightweight body texture spray.   DESCRIPTION PURE VOLUMISING SPRAY is an anti-gravity spray adding root-lift height and definition. Boost thickness with medium control and body. With exclusive ‘pure...

Lift & Deposit Colour PPD Free Intense range of fashion shades Applied  over coloured of natural hair Provides long lasting colour results in one step colouring process. • Easy to use • Fast development time • Six rich vibrant shades • 2 steps in one process (off scalp) • Lightening...

BENEFITS Beautiful blend of science with nature. ‘Bond Cure’ plus organic complex blend together to create a luxurious restructuring conditioner / Organic Ginger Oil, Rosemary Oil and Açai Oil has amazing antioxidant benefits to soothe and repair damaged hair / Protects hair against UV, thermal and humidity / Repairs split...

BENEFITS Organic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair come alive. High in beta-carotene for shiny, thick hair and healthy scalp / Buriti Oil is high in Omega 6 which acts as a natural silicone replacement promoting intense hair nutrition, softness and shine / Sunflower Oil is...

BENEFITS Beautiful blend of science with nature. ‘Bond Cure’ plus organic complex blend together to create a luxurious restructuring conditioner / Organic Ginger Oil, Rosemary Oil and Açai Oil has amazing antioxidant benefits to soothe and repair damaged hair / Protects hair against UV, thermal and humidity / Repairs split...